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Komrad Invasion

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When the Czech Boot Company designed its trademark model as an answer to the Western Shoe Revolution, it was completely unaware it was about to shape cult history. The shoe was a milestone in iconic footwear, unparalleled in design, coolness and comfort. The soviet sneaker quickly revealed itself everywhere as an unpretentious hit – turning it into an underground gem for years to come. The legend continued to radiate its urban charm, appealing to hoards of eager adepts who dearly cherished this symbol of soviet craftsmanship.

If it weren’t for devotees in Belgium, the story would have ended in 2009 when production was discontinued. 
In line with our European story, they kept Komrads’ story close to home. But, the only way for a true legend to live on is for it to find a new cause. The shoes, still produced in the original factory in Partizánske, have been summoned to a new era of cool, in which nostalgia is no longer a thing of the past. It’s a shoe that celebrates personality and rejoices over individuality.

Agency: Content Cowboys – Creative Director: Freddy Bono – Icon Set: Wouter Lierman (Oh Snap Grfx)

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